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The Alley Kat Blog

Buyer Personas: Creating Content for Your Sales Funnel

By Alex the "Alley Kat" on July 31, 2023

Buyer Personas: Creating Content for Your Sales Funnel Enthusiastic Emily. Organic Olivia. Sales Sam. New Parent Pete. Do any of these names sound familiar to […]

Building and Using Sales Funnels

By Alex the "Alley Kat" on July 17, 2023

For as long as anyone can remember, a company’s sales funnel has determined its survival. The premise was simple and still holds true today — […]

How to Improve Your Search Engine Results with SEO

By Alex the "Alley Kat" on July 03, 2023

Businesses and marketers worldwide prioritize ranking high on Search Engine Results Pages (SERPs). Ranking high on SERPs means increased customer potential. When you are among […]

The Truths About Effective Landing Pages

By Alex the "Alley Kat" on June 19, 2023

If you are looking to improve your marketing ROI, we suggest you consider the best practices of landing pages. Studies show that almost 1 in […]

What is a Pillar Page & How Does It Attract Organic Traffic?

By Alex the "Alley Kat" on June 05, 2023

To our parents’ dismay, none of us turned out to be engineers or architects, but like you, we’re pretty familiar with a pillar’s purpose. They […]

Migrate Your Data to Google Analytics 4 Before Google Does It for You

By Alex the "Alley Kat" on May 15, 2023

As of July 1, 2023, Universal Analytics (UA) will have stopped processing data, which means if you didn’t switch to Google Analytics 4 (GA4) within […]

Nine Tips to Write SEO-Optimized Blogs

By Alex the "Alley Kat" on May 08, 2023

As content creators can attest, the days of getting to page one of the Google search results page (SERP) by writing a mediocre 500-word article […]

Your Guide to Google Search Engine Results Page

By Alex the "Alley Kat" on May 01, 2023

If talking to marketers leaves your head swimming with acronyms, you aren’t alone. Digital marketers love to toss around acronyms like “SERP.” Wondering what SERP […]

Eight Strategies to Master Technical SEO

By Alex the "Alley Kat" on April 24, 2023

Name three things you’ve done for search engine optimization (SEO) this year. Have any of these tactics revolved around meta descriptions, keyword research and backlinks? […]

The Reasons You Need Off-Page SEO

By Alex the "Alley Kat" on April 17, 2023

As smart content creators and savvy marketers, we usually begin search engine optimization (SEO) efforts with on-page SEO but are you aware some of the […]

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